* Thursday 22 / Friday 23 / Saturday 24 October from 8 pm to 11 pm: thematic and fragrant food & drinks by Xerjoff
* Tickets are available and bookable on Xeed.com from 7 October.
THE superART (in the Madonna di Campagna district, District 5), REINVENTS AND TRANSFORMS a participatory artistic and cultural space where different activities aimed at and dedicated to an equally varied public and with diversified targets coexist. A place dedicated to workshops, personalized events, cultural meetings while maintaining the soul of the supermarket of the sounds from which to draw to give life to new musical and creative creations created and lived in compliance with anti-Covid regulations.
A flagship initiative within the SUPERART "events program" is the Art In Club project, a multimedia experimentation that, through the use of innovative technology, goes beyond the boundaries of individual art forms to create a show at 360 degrees, inserting the viewer into a real "art exhibition" and transforming the club into a "gallery" of sound and images. The club space is redesigned to accommodate artistic productions in which the most famous pictorial art, street art and filmography, projected on a three-dimensional surface, are accompanied and enhanced by the music and sounds of Dj Set and Live, creating a show usable through the senses, transporting and involving the viewer in a real multisensory immersive experience. In fact, linked to this project, from 22 October to 8 December, as a Partner of Paratissima.it, the Art In Club project will propose the first event dedicated to Andy Warhol . Some of his works will be set to music by unreleased productions and tracks by Luigi Rocca. and TMZ (Turin producers and djs) and by sound paths produced by live bands and musicians, including HEY HEY MY LIVE, founders of the Livemymusic project (now Oozer), who with a large staff will vary and experience musical interpretation, from classical to rock with multiple sounds.
Art In Club
Have you ever "listened" to a painting? Have you ever listened to a light, a reflection, a brushstroke? Art to listen to, art to smell, art to imagine immersed in a parallelepiped between the light and colors of the most significant artists of all time.
Art in Club wants to let the participants experience, in first person with an interactive system through a two-dimensional QR code, the "experiences" that are solicited through the sound, visual, multifactorial and multisensory exchange starting from a trilogy of large projections that allows to propose dynamic reproductions to the public, capable of immersing people in fantastic worlds and making them go through fascinating time travels in art itineraries. The use of special high-definition projectors allows us to create a visual representation that focuses on the imagination of great artists, accompanied by an original soundtrack produced ad hoc to animate and "listen" to the works, accompanied by productions
music "sculpted" on the artists and the presence of significant names of the Turin music scene. The project also includes an olfactory involvement (eyed by the Turin brand of artistic fragrances Xerjoff
Group), and "tactile" (highlighting the sociological impact of what it means to "stay away" in a club).
The SUPERART project is carried out by the Cultural Association barbyTURYco, in partnership with Paratissima.it, with wharolsuperpop.com, XerjoffGroup.com and Laura Sgarlazzetta (“around the neighborhood” thematic itineraries).
The event will be told and narrated with the collaboration of Turin teachers and artists including Arch. Massimo Camasso and the multifaceted Daniele Galliano.
The direction will be created by Ramingo Produzioni.
It will supply the Z&Z Service video technologies (immersive projections).
The music production created by Luigi Rocca, producer and owner of the 303Lovers.com label, T.m.Z.
(producer and historical dj's from Turin), and the live band organization HEY HEY MY LIVE.com.
Technical partners: Artistic Advisor, Ecomusica, UrbanPeopleTorino, 303lovers.
Press office: Francesco Rapone and Alessandra Sgura and Comunicazione zero11.
The graphic project will be curated by RHprogettopositivo.
A young team of creatives, Nam.it (IED), will take care of the collection of photographic, videographic and historical material,
in the analysis of archival materials and documents and in the creation of unpublished material.
Every great artist and every evening is expected to combine creative citizens with associations and with
street-artists who produce and create during the hours of the event, real works of art live, enjoyable and
purchasable: first intervention with Marsi from Mars.
An innovative formula of artistic enhancement in an unusual place that needs the spectacularization of
A club that transforms itself, is reborn, takes on a new role with the task and ambition of offering original content while pleasantly entertaining, in total safety and in compliance with the current Covid security protocol.
LOCAL ACCESS AND STAYING RULES - Covid-19 emergency
* Access to the venue will take place mainly through the purchase of the presale
* The entrance to the room takes place after checking the body temperature. Entry will be forbidden to anyone with a temperature equal to or higher than 37.5 °. For access, it is also mandatory to be in possession of a protective mask.
* In every area of the venue and it is mandatory to maintain an interpersonal distance of at least 1 meter.
* Often sanitize your hands with the products made available in different points within the room.
Lines Up: Andy Warhol
Atmospheres: Theme Party
Door Policies: Casual dress code
Age Policies: +18