Whether you are interested in shopping at affordable H&M or exclusive Rodebjer, Stockholm is a city perfect for those passionate about fashion.
If your biggest interests are shopping, learning more about Swedish fashion, or both, dive into Swedish style materially and mentally with us on our Passion for Swedish Fashion Private Walking Tour. Depending on your interest, we cover everything from second-hand clothing to chic labels and brand shops known worldwide to local, single-location boutiques. Your guide, will tell you the stories behind some of today's most prominent brands before you enter and occupy the dressing room.
Did you know that Filippa K started their journey by selling jeans out of the trunk of their car? Or that Swedish Hasbeens began with the hottest mum of southern Sweden in the 70s and her 300 pairs of red, white and black clogs found again in 2006. Serving as inspiration for the shoes they produce today, which have graced the feet of local Stockholmers and Sarah Jessica Parker alike.
We will visit stores and brands such as H&M, Happy Socks, Nudie Jeans, and Grandpa, to name but a few possibilities. To get from one side of town to the other, we'll hop aboard one of the local buses and travel to the island of Södermalm, Mecca of vintage, trendy, second-hand and local shops. What stores we visit depends on the day of the week and time of day, but no matter what, we ensure you an enjoyable time getting to know Swedish fashion.