Mattel Play! Town is an award-winning magical, safe, and interactive indoor ‘eduplay’ attraction aimed at children between ages 2 and 10. Themed around five of the most popular children’s characters, Mattel Play! Town welcomes little visitors to delve into the world of their favorite characters. Kids can enjoy, engage, and partake in play experiences with the five world-wide recognized brands from the global toy company, Mattel. A range of live interactive experiences with Barneyᵀᴹ, Thomas & Friendsᵀᴹ, Bob the Builderᵀᴹ, AngelinaBallerinaᵀᴹ, and Fireman Samᵀᴹ enable visitors to create long-lasting memories that will last a lifetime.
- Angelina the Ballerinaᵀᴹ: Girls can play dress up, wear make-up, make their own tutus and dance in an interactive dance studio where they can have dance performances with Angelina the Ballerina
- Bob the Builderᵀᴹ: Interactive games to teach kids problem-solving and teamwork with an interactive corner of cranes and bricks for children to learn designing buildings, excavators/ diggers interactive sand area or hoisting blocks for intricate creative work.
- Barneyᵀᴹ: Reading corner for children with interactive flooring, tricks and crafts and musical instruments in Barney’s House
- Thomas and Friendsᵀᴹ: 4D cinema which brings to life the story of Thomas and Friends where children are welcomed aboard at Knapford Station where Percy and Harold will take children on an exciting journey
- Fireman Samᵀᴹ: Kids can learn about fire health and safety with Fireman Sam with adventure maze for the brave and fearless firefighters
- Tiny Racers: Interactive single-seat car racers specifically designed for tiny guests where they can steer and play in a fun and interactive way (without crashing)
- The Wall Climber: A unique 3.3m high climbing experience that is educational and fun where children will learn patience, discipline, co-ordination and problem solving
The science behind Mattel Play! Town is the simple concept of eduplay, a play-based education theory that highlights the importance of stimulating children’s imagination, attention, and mixing it with fun and fantasy. Mattel Play! Town facilitates the development of social skills in young children and helps shape their minds in those early years through to school. The exclusive space, conveniently located in the heart of City Walk Dubai, is complete with all of the latest offerings from Mattel and is accompanied by a café which serves a selection of healthy meals and snacks, resulting in an ultimate morning, afternoon or whole day of fun for families to enjoy.